Beer, Boots and Bags: 3 Eco-Innovations from Big Brands

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Companies are waking up to growing consumer awareness of the environmental impacts of their choices. Here are 3 steps in the right direction.

Carlsberg is getting rid of plastic rings

Carlsberg beer cans are to be stuck together with glue as it becomes one of the first brewers to move away from plastic rings. The Danish firm says the move will reduce their use of plastic for packaging by 75%.

After a three-year development process, Carlsberg insists the dots of glue bonding its new “Snap Packs” are strong enough to hold cans together during transport, yet sufficiently brittle to break when twisted.

The technology has the support of the World Wildlife Fund (WWF), which has hailed it as a “big step” in efforts to tackle plastic pollution.

The eco-friendly packaging innovation will be debuted in the UK, where 30 per cent of Carlsberg’s beer output is drunk every year.

Patagonia has turned 10 million plastic bottles into its next generation of Black Hole bags

Patagonia has released a new range of its Black Hole bags which are made from a total of 10 million plastic bottles.

The popular Black Hole bags are known for being lightweight, spacious like a ‘black hole’, durable, and water-resistant. The new range is said to look and perform just like the previous generation.

The new Black Hole bags utilise upcycled plastic bottles in the body and webbing and is part of Patagonia’s mission to move to 100% renewable and recycled materials, the company says that 69% of this season’s collection is made with recycled materials.

Dr Martens’ say vegan range helped boost profits 70%

The shoemaker reported a rise of 70% in annual profits up to the end of March, thanks to the success of its new ‘vegan’ range of boots.

Kevin Wilson, Chief Executive said the vegan range – which replaces the leather upper with synthetic polyurethane plastic – have seen sales increase by “multiple hundreds of per cent” driving the company’s annual figures. 

Sources:
https://www.telegraph.co.uk/news/2018/09/07/carlsberg-glues-beer-cans-together-becoming-first-brewery-abandon/
https://www.theguardian.com/business/2019/aug/12/dr-martens-profits-up-70-with-success-of-new-vegan-range
https://www.businessinsider.com/patagonia-black-hole-bags-recycled-plastic-bottles